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Which skills are most common
among the 476 Upwork millionaires?

Product                          01.01.2024
Ever wonder where the substantial earnings actually come from on Upwork? Let’s take a clear-eyed look at which skills propel 476 freelancers to that seven-figure milestone. No hyperbole—just straightforward insights to help you understand what’s working right now
First, consider the overall landscape. More than half of the million-dollar earners specialize in Web, Mobile, and Software Development. Their dominance is hard to miss. If you can build or improve apps, websites, or software, you’re in a space that consistently leads to high earnings.
Within this group, three skills emerge as particularly valuable: JavaScript, PHP, and React. They’re core technologies that shape how users interact with digital platforms. Having one of these in your toolkit can make your services more sought-after and well-compensated.

If development doesn’t fit your strengths, the Sales & Marketing category offers another strong option. Every business needs to reach new customers. Skills like Shopify, Google Ads, and SEO translate directly into growth—something clients pay for, often at a premium.
For those with a more visual approach, Design & Creative work remains a solid bet. Web Design leads here, as more companies rely on well-crafted online experiences. Meanwhile, Figma and UI Design skills help ensure that what you create is both attractive and user-friendly.
These categories and skills aren’t random. They reflect what top-earning freelancers have done, where clients consistently invest, and what generates measurable value. Pick a skill set that resonates with you, commit to getting really good at it, and align your freelance offerings with the market’s proven needs.

Our AI platform, BidUp, constantly monitors freelance marketplaces to pinpoint niches on the rise. By using our recommendations, you can refine your offerings and secure higher-value gigs that align with what clients are actively seeking.
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